Market Advisor
The Market Advisor app supported Gulfstream’s New Aircraft Sales Representatives in customer meetings. Prospects often asked about the pre-owned market, but reps lacked timely data - conversations stalled while customers went off to research on their own. My role focused on user research, informing interaction patterns, and collaborating with engineering to ensure a usable, data-driven tool.
Final filter design - fast, on-the-fly narrowing by model, age, price, and other criteria so reps can answer market questions in the room.
Discovery & Research
I interviewed stakeholders, the Pre-Owned Aircraft team, and sales reps to understand constraints and needs. Two requirements shaped the solution:
Zero extra work for the data manager.
Always-current market info for reps, directly in the app.
Ideation & Initial Design
Because reps were already fluent in an internal pre-owned tool, we mirrored its mental model - main list → drill-down details - to reduce learning time. I also analyzed sorting/filter patterns in analogous consumer apps (e.g., travel, real estate) to collect viable approaches for large datasets.
Early navigation flow - entry → list → details, with access to sort/filter and settings mapped for quick reach.
Testing & Iteration
We performed usability testing with sales reps to validate the information hierarchy and interaction design. Testing revealed that the main list hierarchy was too flat - reps struggled to distinguish the most important fields.
We promoted high-priority data (e.g., Year, Model, Program) to larger, more prominent placements, while secondary specs were reduced in size. This helped reps scan and compare listings more quickly.
Design Evolution & Final Design
Two capabilities anchored the final experience:
Powerful sort & filter to shrink long candidate lists to a short, discussion-ready set.
Market Snapshot - a quick visual that flags when listings exceed ~10% of the active fleet for a model, a key signal of market health.
Market Snapshot - per-model view of aircraft for sale vs. active fleet to guide pricing and urgency in the conversation.
Implementation & Outcome
I partnered with developers to implement the filter interactions and the Market Snapshot correctly. While we didn’t capture formal adoption metrics, the impact for reps was clear:
On-demand answers replaced “we’ll follow up,” keeping momentum in meetings.
Reduced reliance on customer self-research, shortening the time between interest and next steps.
Leadership & Influence
I led the research and usability track, translated findings into concrete hierarchy and filtering changes, and supported engineering through delivery - balancing data freshness, rep workflows, and meeting-room realities.